In 2007, the London Olympic Games Committee paid the Wolff Olins brand agency £400,000
for a logo that sparked a public backlash and was famously condemned as "a puerile
mess, an artistic flop and a commercial scandal". We looked at that logo and
thought "We know 20 people that could do better than that" - but these people were never given the opportuntity.
DesignBay is a graphic design marketplace that gives creative people opportunities and helps business get the best design possible.
DesignBay aspires to shake up the graphic design, marketing and advertising industries.
We believe creativity exists everywhere and reputation counts for nothing.
We think great creativity can come from an agency or the person sitting
next to you. Carl Jung believed in the Collective Unconcious,
DesignBay believes in Collective Creativity. We are not exclusive, we are an open meritocracy.
Everyone gets a chance and your success is dictated
by your actions.
DesignBay aspires to innovate. We offer Open Briefs where anyone
can bid with their actual design, eliminating the quote step from the design process
and ensuring businesses get the best design possible. We offer guaranteed
Base Payments so designers don't have to bid-for-free.
The London Games Committee took a big risk in using just one agency. The designers
that created the logo probably worked in the same room, had similar training and similar backgrounds.
But the London Games Committee was not at fault.
They had no experience themselves. They used one highly respected agency because that's how it's always been done. They put all their eggs in one basket -
but
they had no
protection.
DesignBay offers a risk-free alternative. Offer your budget to the global
creative talent pool and find the best idea available. Furthermore, we are
an independent third party who acts as a buffer to protect you if your requirements
aren't met.
There are millions of creative people in the world and all they need is opportunity.
What would the London Olympics logo look like if 1,000 designers were offered
£400 to design the logo?
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| Launched | July 2007 (as GlobalLogos.com)
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| Mission | To give creative people opportunities and to help businesses find the best design possible |
| Ownership | Global Logos Pty Ltd (Private Company)
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| Location | Sydney Australia
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| About | DesignBay is a graphic design marketplace with over 80 design studios and freelancers from Australia, the US and India. Businesses can use DesignBay to get logo designs, business card designs, stationery designs, website design or artwork produced. Businesses can also find designers or studios and purchase products from them, or contact them, directly.
Businesses can post briefs on DesignBay and multiple designers can respond with finished designs. Alternatively businesses can request quotes on DesignBay. Any designer or studio is welcome to quote or submit their designs. Our business customers are welcome to invite other design firms to respond to a brief they post on DesignBay, and it is free for them to do so.
Businesses are protected on DesignBay because we are independent from our designers. Businesses deposit their money with us and we hold it safely. If the designs do not meet a business' requirements, businesses get their money back. |
| Address | DesignBay
Suite 248, 91 Longueville Rd
Lane Cove NSW 2066
Australia |
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